A brand is about far more than simply its logo—it’s about telling a story. Showing consumers who you are, what you do, and what you stand behind are all essential parts of your brand. Consumers are looking to truly connect with brands these days, but attracting their attention long enough to do so can be tricky. Video can be a great way to tell more of a story, but how can you ensure its getting watched? The one thing that most all consumers have in common is the need to charge their phones—why not provide them with the opportunity to do so? Consider using the PowerUp™ Charging Trailer, Floor Standing LED Station or Slim LED Station to share you brand and keep consumers connected. Power Up™ Charging Trailer Ideal for large venues, such as music festivals or sporting events, the Charging Trailer is capable of charging 60 devices at once. It’s equipped with two 55” premium outdoor-rated screens and an HD media player that’s able to play video or a jpg image slideshow and can stream Bluetooth audio. While consumers gather around the trailer as their phones charge, your brands message will be heard loud and clear. In addition to being able to play videos/images, the entire trailer can be visually branded to match your company identity, providing instant brand recognition. Power Up™ Floor Standing LED Station The LED Station allows you to share your brands message through a premium 32” HD LED display and is capable of charging up to 10 devices simultaneously. The unit can be customized to fit your branding and the integrated HD media player is sure to turn some heads. Power Up™ Slim LED Station Short on space, but big on messaging? The Slim LED station has got you covered, with all of the features of the LED station in a thin form-factor. It can even be mounted on the wall! Having your company provide the ability for consumers to charge their devices will undoubtedly leave a positive impression of your brand, so what are you waiting for? Contact us today to start extending the power of your brand with Power Up™. Learn more about PowerUp™ charging devices: https://www.youtube.com/embed/PTWsond1xaA

As healthcare reform progresses, patient experience and patient satisfaction scores will play an increasingly more important role in reimbursements. Now more than ever, it’s crucial that hospitals put the patient first. Service-Excellence Approach Offering the best patient experience is so much more than clinical care—excellent treatment simply isn’t enough in today’s competitive environment. By creating a long-term business strategy around a “ service-excellence approach,” patient experience will improve. Some of the most important factors for patient experience are respect, good communication, happy employees, and comfort. The “soft stuff” matters to patients and will definitely be used to gauge their quality of care. For example, while families and friends are in the waiting rooms, staff could come by and nicely ask if they need anything. It’s little experiences such as this that all add up to create a higher level of satisfaction. Comfort and Connectivity While waiting room times can be long, it’s important to keep patients and loved ones as comfortable as possible. Are the chairs comfortable? Is there a beverage station? Are there magazines and other reading materials? What about Wi-Fi? And perhaps most importantly… is there a way for people to charge their phones? In today’s connected world, people need constant access to their mobile devices. Even if there’s an ample amount of outlets in the waiting room, patients and their loved ones don’t always have their charging cords with them, particularly in an emergency waiting room. A mobile device is their only connection to the outside world—its how they keep friends, relatives, and loved ones up-to-date on the status of the patient, it’s how they keep their mind from going into overdrive; it’s how they stay connected. In order to keep patients and their loved ones connected, hospitals looking to increase their patient satisfaction scores can turn to charging stations. A charging station not only provides a way to charge multiple types of devices at once, but also a way to bring people together. They connect people with loved ones at home, as well as connecting people going through the shared experience of the uncertainty of a hospital visit. Gathering around a charging table or charging tower can bring people in similar circumstances together, ultimately creating a more comfortable and supportive environment. Charging in Small Spaces If your waiting room is not conducive to having visitors gathering around a table, perhaps a slim charging station would be better suited for your needs. Either way, providing a mechanism for patients and their loved ones to stay connected to the outside world will surely improve their experience, and ultimately, your patient satisfaction score. Contact us to see how our charging technology can help increase your patient satisfaction scores today.

Ubiquitous in usage, smartphones on college campuses are also essential to the health, well-being, education, safety, and growth of a student population. Implementing a strategy to help keep those students (and their devices) powered on is critical to the expansion plans of a college or university. Centrally located charging kiosks, tables, and stations don’t just provide an essential service to students, but they also enable colleges and universities to analyze usage and crowd behavior, communicate in real-time, and foster long-term relationships between the students and the school. Let’s look at 5 ways that a smart charging strategy on your college or university campus would have an impact:

1. Keep Students Safe

A fully charged cell phone is the difference between life or death during an emergency on campus. By deploying charging stations strategically, Universities and Colleges can help keep students safe and connected during emergency situations. Using digital signage and a central administrator, the charging stations can also act as emergency information hubs, capable of delivery key information. At Power Up™, the remote management tool can be used to push out this type of messaging in real-time during emergencies and closings. The system can also display weather forecasts, RSS feeds, and a variety of other media.

2. Provide a Quality Education

With students frequently relying on technology (phones, laptops) during and after class for note-taking, research, and class information, running out of battery is the equivalent to missing class or running out of paper. Charging stations and kiosks in central lobbies, libraries, and study halls help students stay connected during class and with their study groups/partners. At The University of Alabama, Power Up™ charging kiosks were deployed to keep students focused on their education. “The kiosk gives students the opportunity to charge their devices for free while managing their busy schedules,” Nugent said. “I think we can all relate to when we’ve run out of battery power or forgotten our power cords at the worst possible time.”

3. Drive Recruits and Satisfaction Scores

It’s no surprise that students today are more closely connected to their phone for social and personal use than ever before. For colleges and universities, keeping students connected online to social networks is imperative to drive recruitment and satisfaction. Ralph Valle, Towson University’s director of marketing and communications, lauded the school’s initial placement of the Power Up™ Charging Kiosks on campus. “Since installing the Power Up™ cell-phone charging kiosk in our student union, a very high traffic area right in front of the entrance to our university book store, students have inundated us with positive feedback. It’s no secret that today’s college student spends a significant amount of their time – both personal and for their studies – on their smartphone, tablet or other mobile internet computing device, and Power Up′s kiosk provides them with a very convenient, secure, accessible resource for them to charge their device.”

4. Enable Real-time Communication

Smartphones provide instant access to all things happening at the college or university. Without a smart charging strategy in place, administrators are missing an opportunity to keep students connected. The University of Alabama has branded their Power Up™ kiosk with the school’s logo, social media links, and a QR (Quick Response) code to direct students to specific a landing page. Currently the kiosks display messages to the students that are controlled by a central administrator on campus.  The Power Up™ digital signage solution allows for the staff to remotely change the content on all of the kiosks across campus from a central location.

5. Build School Spirit

By strategically planning the deployment of charging kiosks and tables, a college or university can directly impact school spirit and student satisfaction. By keeping cell phones charged, smart colleges and universities are driving more positive conversations online for all types of school-led events like sports, arts, and music. The more students are able to share their positive experiences, the better the brand of the college or university. At Towson University, officials installed a freestanding charging machine that also features a screen on which the university can display marketing messages. Towson’s model from Power Up™ provides devices with a rapid boost, delivering a quick charge in 10 minutes. “Inside Jordan-Hare stadium where the 2010 BCS National Championship Auburn Tigers play, students and fans are constantly using their mobile devices to update friends on the game, post messages via twitter and Facebook, or track scores from games around the country and with that having low batteries on their devices. With the thousands of visitors to the 87,000 seat Jordan-Hare stadium for every home game, this helps provide an excellent customer service amenity to fans and provides an additional revenue opportunity to the vendor and school,” said Ralph Valle. “Every time I walk around the corner, I see a couple of students sitting on the sofa getting their cell phone charged, so I say this is well worth it.”

DC Auto Show

POWER UP’s Charging Stations (formerly NV3 Technologies) have been around longer than any other US-based charging kiosk companies and have led the way for other charging models. Because of this, the DC Auto Show chose our premium charging stations for their 2015 event, rated one of the top 5 auto shows in North America. Record numbers of car enthusiasts were out, and taking pictures of all their favorite new cars. When their phone batteries ran dry, they were able to use the convenient charging stations placed around the show. Branded by various car companies in attendance, the charging stations contributed to the huge amount of brand impressions the show logged. The POWER UP™ Charging Stations play marketing video and still photos and expertly represent the sponsoring company.

University of Maryland Medical Center