Utility and emergency management companies are often criticized for not connecting deeply enough with customers. During or after a disaster, consumers without power are unable to charge their phones and other devices, and blame gets shifted to the companies. Customers feel disconnected from the big name brand organizations, and in the moments they are without power, their panic is exacerbated by unknown factors like when power will be restored. That same panic and frustration flows through customers in the face of disaster recovery, as they remain powerless--literally and figuratively. Without a personal connection to customers, those best efforts will still fall short. What can be done to connect more effectively? Target the need behind the outcry: offer mobile recharging solutions.