A brand is about far more than simply its logo—it’s about telling a story. Showing consumers who you are, what you do, and what you stand behind are all essential parts of your brand. Consumers are looking to truly connect with brands these days, but attracting their attention long enough to do so c...

In the days before the Internet became a way of life, advertising was mostly confined to signs, mailed ads, and flyers. Now, however, ads are everywhere, with digital versions joining physical ads to the point where many of us feel bombarded with marketing around the clock. As a result, many people ...